Built in Europe.
For coaches who care where their data lives.
Data residency isn't a legal footnote. For the kind of sensitive, confidential work that happens in coaching, it's part of the trust relationship itself.
Not just compliant. Built here.
- Incorporated in Finland — a country with some of Europe's strongest privacy protections — with a team spread across Europe
- Fully GDPR-compliant — not as an afterthought, but as a design principle
- Where possible, we use European AI models. We are continuously evaluating EU alternatives and intend to move everything to them in the future.
Coaching holds some of the most sensitive material people share with anyone.
Career fears. Leadership struggles. Relationship dynamics. Deeply private aspirations.
That material deserves protection that matches its sensitivity. European data protection law was built for exactly this kind of situation. Mentri was built to meet it.
Trust is becoming a location question.
Across Europe, coaches and their clients are increasingly asking where their data goes. Not out of politics — out of accountability. Who is subject to what law? Who can be compelled to hand over what?
These are reasonable questions. Mentri has straightforward answers.
Being EU-native isn't a feature we added. It's where we're from and how we're built.
How we protect your data.
We follow de facto safety practices across the platform — documented on our safety page.
We align with the ICF's AI Coaching Standards for responsible AI use in coaching.
Where possible, we use European AI models. We are continuously evaluating EU alternatives and intend to move everything to them in the future.
Privacy and data residency aren't topics we hide from. If you have specific questions about how Mentri handles your data, we're happy to answer them directly.
Read our safety page →